The legend Peter Shilton helps the marketing campaign to ban gambling promoting on soccer shirts

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CREDIT: @Peter_Shilton

The legend Peter Shilton supports the campaign to ban gambling advertising on football shirts.

GAMBLING ads and sponsorship in football are everywhere with betting tokens on jerseys, playing fields, video games and even in sticker books.

The Big Step petition was created to put gambling out of the game. Now football legends like Peter Shilton have joined the campaign for fear that sport will expose children to gambling.

Former England goalkeeper Shilton and his wife Steph have announced their campaign to get football shirts off gambling sponsorships – Shilton's football shirt ban – will support the Big Step's petition.

The petition calls on the government to end all advertising and sponsorship of gambling in football and will be delivered to 10 Downing Street later this year.

The petition currently has just under 5,000 signatures.

Shilton, who made 125 appearances for England, announced last year that he had struggled with gambling addiction for 45 years.

Together with his wife Steph, Shilton has launched a campaign to ban sponsorship of games of chance on soccer jerseys. Her campaign calls on football to take a stand and "end their conspiracy of silence" to protect public health.

Steph said, “It's time for everyone to take a stand. We need to protect children and the vulnerable. Morally, we don't believe there is any justification for promoting gambling in football, especially on the shirts! "

This coalition comes about as the government, which is currently reviewing the Gambling Act 2005, is under increasing pressure to make sweeping changes to the gambling advertising laws.

There are between 430,000 (Gambling Commission) and 1.4 million (YouGov) people who are addicted to gambling in the UK, including 55,000 children. Another 3.6 million (YouGov) are affected by other people's gambling.

Tragically, there is research that there are between 250 and 650 gambling-related suicides in the UK every year, at least one per working day.

James Grimes, founder of Big Step, said in a statement: “We are delighted to be working with Shilton's soccer jersey ban and are proud to have the support of Peter and Steph, who are doing a great job raising awareness about gambling harms. "

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