Kindred Group has reported that just over 4% of its gross profits for the last fiscal quarter came from high-risk gamblers, as it became the first top-tier operator to report the proportion of malicious gambling revenue.
In the three months ended December 31, 2020, Unibet and 32Red said that 4.3% of gross revenue came from at-risk players. The group added that they had an improvement effect of 75.7% after interventions over the same period.
Kindred, listed on Nasdaq Stockholm, has decided to release the numbers as part of its commitment not to generate any income from harmful gambling by 2023, to improve knowledge and transparency of the company's sustainability work, and to engage in a fact-based dialogue about harmful gambling Contribute with Decision -Makers and other stakeholders.
"Our goal is that zero percent of our revenue share comes from harmful gambling, which we have been working towards for several years," said Henrik Tjärnström, Managing Director of Kindred.
“We are constantly striving to better identify players with risky gaming behavior and to guide them back to healthier gaming habits. We want gambling to be easy and enjoyable for everyone. "
The post-intervention improvement effect figures are particularly interesting because Kindred has outlined its system of identifying changes in a player's behavior and then notifying them of tools that can be activated to restrict their gambling.
In 2020, Kindred made approximately 55,000 care calls to inform players how to play safely and responsibly, and how to place restrictions on their own gambling, such as: B. Deposit Limits. 75.7% of Detected Kindred players showed healthier gaming behaviors after interacting with Kindred's Responsible Gambling team.
Tjärnström added: “Reducing harmful gambling in society is a long-term process that requires fact-based, open and constructive dialogue, not least with decision-makers. We want to contribute.
“The most important thing that decision makers can do right now is to reduce the flight to unlicensed gambling operators who do not offer any security measures to the players. So-called channeling must increase. "
That latter point comes just days after a study published by professional services giant PWC found that gambling on unlicensed websites in the UK has increased significantly since 2018. The number of people using an unlicensed website more than doubled from 2.2% to 4.5%.
In response to the findings from PWC, Michael Dugher, CEO of BGC said, “This new report from PWC is impressive and comprehensive work showing how the unsafe, unregulated black market is a growing threat to UK punters. "These illegal sites have no regulated sector consumer protections, such as strict ID and age checks, safer gambling messaging and the ability to set deposit limits."
In a separate study published last week, Oxford University's Department of Social Policy and Intervention found that the top 1% of player deposits averaged 58% of their income.
In 2020, the German operator Tipico published the percentage of its sales that came from problem gamblers and reached a value of 2%, which is below the federal government's estimate of the total rate of problem gambling in the country.